FASHION CAMPAIGN

Kate, Amie and Amanda asked us to create campaigns to promote their luxurious, stylish scarves. They needed content for their existing range of versatile cashmere modal scarves, as well as their upcoming release of wool blanket scarves. Due to the nature of Dark Hampton’s Instagram strategy, they have an ongoing requirement for a large amount of content. They challenged us to plan and execute a creative, yet extremely efficient shoot to help generate content to fulfil requirements.

Two ladies lying on grass wearing Dark Hampton Scarves
Lady sitting on a stool at a beach wearing a dark hampton scarf
Lady sitting on grass wearing a Dark Hampton Scarf
Two ladies on a cliff wearing Dark Hampton Scarves
Lady sitting on a stool in a padock wearing a Dark Hampton Scarf
Dark Hampton Instagram Feed Example

A creative,
yet extremely efficient shoot

We decided that a ‘Behind the Scenes’ style creative concept would be both complimentary to the Dark Hampton brand, whilst also allowing us to capture both stills and video footage at the same time. By owning the ‘Behind the Scenes’ nature of the shoot, we were able to progress with stills, whilst creating the video simultaneously to further increase the shoot efficiencies for Dark Hampton.


We chose two unique aesthetics to promote the different products. Godley Head became our perfect backdrop for the cashmere modal scarves, a versatile accessory that could work anywhere within the diverse landscape. The dry grass and ocean waves gave a strong summer feeling, which we juxtaposed with a polar opposite setting for the winter campaign.

Lady standing with concrete background wearing a Dark Hampton Scarf
Lady leaning on concrete wearing a Dark Hampton Scarf
Corban Tupou sitting with concrete background wearing a Dark Hampton Scarf
Lady sitting with concrete background wearing a Dark Hampton Scarf

Our take on the winter campaign was to utilise a nearby carpark building to give a cold, urban, industrial look. The cool concrete background accentuated the thick, cosy scarves, and made for an edgy and minimalistic shoot.

dh-corbs.gif

The cool concrete background accentuated the thick, cosy scarves, and made for an edgy and minimalistic shoot.

We also have the privilege of helping the Dark Hampton team take their content beyond Facebook and Instagram, and venture into other digital platforms and out of home advertising too.

Dark Hampton Wear It Your Way Poster
Dark Hampton Everyday Luxury Poster
Dark Hampton Wear It Your Way Poster
Magazine Page with Dark Hampton Giveaway
Pinterest Page with Dark Hampton Posts

We created 4 pieces of creative to use on Pinterest and saw that there was a high level of engagement and pin clicks at a highly affordable cost-per-click.

SPOT THE CREATIVE

 We also negotiated a placement in the “Win” section in Style Magazine. This was Dark Hampton’s first foray print media with Style magazine being a great fit for Dark Hampton as a brand.

Dark Hampton Woll Blanket Scarves, For Days Like Today Billboard Ad

 In June, Christchurch experienced a cold snap for a brief 48hr period – it even snowed! So we thought what better time than now to promote Dark Hampton’s wool blanket scarf offering. On the morning of the snow, we engaged VAST Digital Billboards to run a 36hr billboard campaign across 3 sites in Christchurch. Within 40mins we planned and purchased the media space, created weather contextual creative, had it all signed off by the client and were live across our sites that morning.

Dark Hampton Billboard Ad