WEBSITE + BRAND DESIGN
The Carters engaged us to develop a brand and website for one of their new subdivisions, in Halswell. Time was of the essence for the team at Kennedys Green and they required the brand and website to be live and in market within 2 weeks of our engagement.
Live within 2 weeks.
We recognised that Kennedys Green needed a website with simple functionality and minimal navigation, to increase ease of use to generate faster enquiry through to the agents. The team at Kennedys Green, in recognising the current pace of the section market, noted that by holding section availability behind a password protected page, the potential purchaser would be compelled to exchange their details in order to view availability.
This form was also designed to invite a brief comment about what was most important to them on their new section – a small something that the agents could use to quickly build rapport. The passworded nature of the section availability page was also recognised as a useful tool to help pre-qualify leads as they came through.
The logo represents literal environmental growth of Kennedys Bush, as well as personal growth - buying your first home or settling down to start a family.
KENNEDYS GREEN LOGO
Overall, the design for the Kennedys Green brand was strongly inspired by the location of the subdivision, with the aim to appear welcoming, mature and professional.
We created the logo using the ‘K’ of Kennedys, and combining this with subtle leaf shapes to represent the rich environment surrounding the land. The leaf/plant motif reflects growth. Literal environmental growth of Kennedys Bush, as well as personal growth - like buying your first home or settling down in a new subdivision to start a family.
The colour palette is also inspired by the environment of Kennedys Bush and the surrounding Banks Peninsula Area. It Is flexible, harmonious and gives a sense of calm contentment.
A slab serif typeface was used to appear mature, knowledgable but still very friendly - other fonts came off too edgy or too serious.